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Brit Awards 2007
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Amenity Featured on Queer Eye for the Straight Guy
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Amenity Sat in Chauffeured Bentley's During NYC Fashion Week
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Arthea Franklin Tribute
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Rule # 3: The best (and priciest) stuff is Amenity Shave Cream. Cheesy name, scary bottle, lots of stuff listed on the front we?d never heard of in shaving supplies (Kava Kava?!), and the least pleasant smell of the bunch. But wait! Despite the smell and slimy consistency, it works frighteningly well, lifting every hair above the grain no matter how thick the shave, how early in the morning it was or how incoherent we were. After a while (and a good aftershave), the smell wasn?t so bad. Best thing: no razor burn, red bumps or irritation.
 02/28/07: Saving Face - Amenity Grooming Products
If you've been reading my posts for a while you know I'm not a
fan of the whole "metrosexual" thing. (I don't want to get all
wound up again, so you'll have to read it here.) But I am smart
enough to appreciate that some overall good has come out of the
metro marketing push.
One of the positives is that guys finally have a large variety of
quality grooming products to choose from. (Note to true
metrosexuals: I said - and meant - "grooming products" not
"makeup". Calm down.) And judging from the boxes stacked up
here at The Pad, sent in from many of those companies that target
guys who care about how we look - which, for those of you
keeping score at home, is an $18 billion a year market - we have a
ton of excellent options to choose from. As opposed to having to
rifle through our girlfriend's stuff. Looking for something to wash our face with. That doesn't leave us smelling like wildflowers on a spring day.
We need stuff made for a man's face. A face that faces a triple-edged razor scraping across it on a daily basis. A face that endures the sun and dirt and grime of a construction site. That deals with cigar smoke. Ingrown hairs. Razor burn. And all the other things women's faces don't have to endure. (Well, most women.)
Amenity, a maker of grooming products for men, is pioneering Clinical Grooming, which provides guys with physician-developed products that address the uniqueness of the thicker and oilier male derma.
Because good grooming is much more than simply shaving, Amenity's line includes a gel cleanser, an anti-breakout gel, shave cream, after shave moisturizer, and The Balm, an excellent all-around moisturizer. Which is great, because it means less thinking (and shopping) on our part. Just give me a solution for each problem and I'm happy.
All their skin products feature Pro-Form 6, a complex that they say is the all-in-one solution for a guy's skin. It contains Willow Bark Extract to reduce razor burn and ingrown hairs, Rutin to reduce redness, Provitamin B5 to condition skin, Bisabolol to prevent irritation, Hyaluronic Acid to moisturize, and Liposomal Vitamins A,C & E to prevent signs of aging. Yeah, I don't
understand any of that either. I leave it to the guys in white coats. I just know I tried the stuff and it works.
And it's all oil, alcohol and fragrance free. So I smell just the way nature intended me to. Flower free.
For more than five-and-a-half decades, CRI has been a leading and sustaining force in immunology and cancer immunology research worldwide. Through our advancement of these two scientific fields, we are learning how to manipulate the human immune system to target and attack cancer. Our goal is to discover and develop new, immune-based approaches to the treatment, control, and prevention of cancer.
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 NUE BLUE ERIU Grooming Pit-stop
Ireland?s beauty, skincare and lifestyle professionals lent their expertise backstage at the BRIT AWARDS 2007 with MasterCard
Amenity Facials, Massage, Eye Treatments and Manicures were all on offer backstage at The BRIT Awards 2007 courtesy of Ireland?s own beauty emporium Nue Blue Eriu. Taking them up on their offer of relaxing and revitalising treatments plus an array of exclusive products in the official BRIT Awards 2007 goody bag, were many of the stars, presenters, stylists, managers and family attending this prestigious event.
Backstage we saw The Killers, Corinne Bailey Rae (hot from the Grammys), Kate Thornton, Take That, Snow Patrol, Red Hot Chilli Peppers, Scissor Sisters and Oasis. The Killers requested that Nue Blue Eriu look after their grooming needs when they are in Dublin later this month. A lot of the bands and presenters flew in from all over the world and were jet lagged when they arrived, so our treatments and products were real life savers for them and their entourages.
 Amenity Featured on Queer Eye for the Straight Guy
December 6, 2006 ? When it comes to discovering the next big thing or finding the ideal gift, savvy entertainment fans are taking cues from their favorite TV series, box office hit, innovative music videos, and red carpet parades. With the launch of SeenON! ( www.seenon.com), that consumer dream becomes a reality. SeenON! is able to dish up the latest information, with new products listed immediately after each show airs.
Amenity was featured as a stand-out product for 2006 after being featured on Queer Eye for the Straight Guy. The Amenity team was on hand at Boulevard 3 in Hollywood, California, to make sure the party-goers had their hands full with products and taken care of by The Balm, Amenity?s new deeply nourishing moisturizer for knuckles, kneecaps, elbows, and other intensely dry skin patched. Amenity products landed in the hands of Lance Bass, Kristin Cavalleri, Bai Ling, Randy Spelling, Sean Stewart, Andrea Bowen, Shawn Pyfrom, Lauren Conrad, Heidi Montag, Blu Cantrell, Jai Rodriguez, Reichen Lemhkuhl, Michael Knight, Patricia Kara, Shaun Toub, Kim Kardashian, Audrina Patridge, Clifton Collins Jr., David Weintraub, Hayden Pannettiere, Josh Henderson, DJ StoneRokk, and Vincent Libretti.
For more information ? CONTACT:
Media Relations
Amenity, LLC.
888-357-7550
www.getamenity.com
 Amenity Sat in Chauffeured Bentley?s During NYC Fashion Week
September 21st, 2006 ? Amenity partnered with Bentley motors in chauffeuring various celebrities and personalities to the fashion shows this September during Olympus Fashion Week in New York City. Waiting in each Bentley and Rolls Royce Phantom was a very special VIP fashion week gift bag chock full of very exclusive items, including Amenity new clinical grooming products. The event featured six chauffeured Bentley automobiles and VIP gift bags that included items from Bentley Motors, Sotheby's, Virgin Air, Altoids, China Grill Management, Lord & Taylor, and more, and was worth over $400.
VIPs who took a ride in style included:
- Scarlett Johansson attended Imitation of Christ
- Paris and Nicky Hilton attended Luca Luca
- Carmen Electra and Emmy Rossum attended Luca Luca
- Helena Christensen, Amanda Brooks, Stephanie Winston Wolkoff, Annelise Peterson, Eleanor Ylvisaker, Lauren Dupont and Doutzen Kroes attended Calvin Klein?s fashion show & after-party
- Kristin Cavallari attended both Lacoste and Rock & Republic
- Kelly Killoren Bensimon & Patrick McMullan attended Marc Jacobs
- Emmanuelle Chriqui attended Tracy Reese
- Jaime King and Mimi Anden attended Cynthia Rowley
- Marie Claire Editor in Chief Joanna Coles attended Diesel as well as her own party later that same evening co-hosted with Sarah Michelle Gellar in SoHo
- Robin Tunney attended Nicole Miller
- Carmen Electra also attended Jill Stuart
- NY1 ?Man about Town? George Whipple attended Diane von Furstenberg
- Town & Country Editor in Chief Pamela Fiori attended Ralph Lauren, Donna Karan and Chado Ralph Rucci
 Amenity in Hollywood for Aretha Franklin Tribute
September 9th, 2006 ? Each year the United Negro College Fund honors an outstanding entertainer from the African American Community and this year they have elected to recognize the "Queen of Soul," Aretha Franklin for her contributions to entertainment and the community.
Amenity rubbed shoulders with celebrities as the official grooming product for the bash honoring Aretha Franklin, landing in the hands of a host of celebrities who partied with Aretha at Hollywood's landmark Kodak Theatre including Smokey Robinson, Ruben Studdard, Michael Bolton, Chaka Khan, Derek Luke, Michael Clark Duncan, Tyra Banks, Dule Hill, Shemar Moore and Courtney B Vance.
For more information ? CONTACT:
Nikki Gersten
Media Relations
Amenity, LLC.
www.getamenity.com
nikki@pratlarge.com
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