We're really smart about our products

Pro-Form 6 | Patent-pending formulation in every product

We're not just rehashing the same old formula; we completely reinvented the forumula from scratch! Our team of experts selected the best of the best to create our patent-pending PRO-FORM 6 formulation, which is exclusive to the a|MEN|ity brand.

• Willow Bark Extract exfoliates, controls oil, and minimizes breakouts.
• Provitamin B5 Panthenol conditions the skin.
• Bisabolol helps prevent skin irritation.
• Hyaluronic Acid moisturizes.
• Rutin helps even skin tone & reduce redness.
• Lipsomal Vitamins A,C & E help prevent signs of aging and re-energizes the skin.

Each Amenity product features PRO-FORM 6 complex ingredients in a ratio blend specific to the product's function.

Amenity Authority™ | We brought the A-Team

The first men's brand ever to employ this level of expertise, Amenity is committed to developing all products in consultation with a group of medical and scientific experts to be referred to as The Amenity Authority™. Members of The Amenity Authority™ will shift as appropriate to the product being developed. For instance, while the brand's six core products (launching now) were created in consultation with a panel of leading plastic surgeons, dermatologists and biochemists, experts in other disciplines such as sports medicine and pharmacy may be called upon in the development of future items.

• Dr. Megan Bruther | OD - Optometrist
• Alyson Galderisi | Chemist
• Dr. Anthony Inverno | MD - Ophthalmologist
• Dr. Sheryl Miller | MD - Dermatologist
• Dr. Torin Rutner | MD/DMD — Facial Plastic Surgeon
• Tricia Silverman | RD, LDN, MPA — Nutrition Expert
• Peter Solomon | MBA - Grooming Expert
• Dr. Ruth Tedaldi | MD — Dermatologist

Next Generation Packaging | We're the first!

We are the first men's brand to market our products with next-generation packaging. These are not just gimmicks; our packaging is designed to deliver a better product and make your life easier in the process. Key packaging features include:

• Airless Packaging on our After Shave & Moisturizer, Gel Face Cleanser and Anti-Breakout Gel Pen significantly improves the preservation of the product contents. Our special formulas include a greater number of active ingredients and the airless packaging helps ensures they are all in top condition. No more worrying about losing potentcy once the package is opened.
• Metered Output on all our airless packaging takes the guesswork out of how much to use.
• Locking Closures on all of our products makes it easy to grab and throw in a gym bag without fear of leakage.
• 360 degree spray nozzle on our Foot Spray allows you to spray your feet from any way you want — including upside down like most people do it. Why didn't somebody think of this sooner!